BAT is evolving at pace – truly like no other organization .

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Marketing

SALARY RANGE:  Competitive salary package + excellent benefits

LOCATION:Malawi – Lilongwe

REPORTS TO: RTM Manager: SAM

ROLE POSITIONING AND OBJECTIVES

To ensure that maximum long-term benefit is derived from all Trade Marketing efforts by effectively and efficiently managing area of responsibility, through development and execution of proposed and agreed trade marketing plans plus cycle instructions which meet brand, volume, merchandising and promotion objectives for each outlet through the most effective and efficient utilization of time and materials and feedback the same to the Head of Trade and Marketing team.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Develop and implement a territory Trade Marketing plan that meets the requirements of brand portfolio, merchandising and promotion particular to Area Trade Marketing objectives.
• Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share.
• Ensure that Trade Channel and outlet type achieves territory distribution objectives of Global Drive Brands to maximize availability in line with brand strategies and market needs.
• Implement national presence marketing and promotion programmes with optimum use of resources and materials to achieve the highest in-store visibility and sales performance for the key strategic brands (Global Drive Brands) throughout the territory by earning the active support of the trade.
• Establish close working relationships with the trade and key accounts in order to gain high levels of support and loyalty whilst enhancing understanding of the trade environment by imparting crucial trade and product knowledge to customers.
• Manage financial accounts and assets for the area to ensure those Trade Marketing resources are secure and used efficiently and effectively.
• Provide Trade Marketing information, performance reports and accounts to ensure that the Head of Trade is fully informed at all times of the developments in the territory.
• Provide consultative management of distributors through the facilitation of ordering and payment adherence in line with business requirements based on distributor contractual agreements with the organization.
• Develop distributor staff: Distribution Representatives through the use of Trade Marketing tools.
• Manage and develop all areas of the Supply Chain model through the effective training & management of distributor reps, bike agents and kiosk stockists.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in a Marketing or Business-related field
• Valid Driving License
• 2 years’ experience at a territory representative level
• Communication and Interpersonal skills
• Management skills

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.  See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.  Come bring your difference!