Organisation Background

Export Development Fund (EDF) is a development finance institution (DFI) mandated to promote the growth as well as diversification of the country’s exports. EDF’s mission is to accelerate structural transformation in Malawi through various funded and non-funded interventions availed to businesses in growth sectors of the economy. EDF also plays a leading role in job creation by investing in ambitious projects and initiatives with the aim of enhancing the competitiveness of Malawi’s exports.

EDF’s young and dynamic team is motivated towards the collective goal of transforming Malawi’s exporting sector for accelerated economic development.

Exciting opportunity has arisen for energetic and innovative individuals to join EDF. We are 0therefore inviting applications from suitably qualified candidates to fill the following position:

Public Relations Specialist

Public Relations Specialist will be responsible for promoting and protecting the company’s reputation by developing and executing media and public relations strategies and plans for brand building/innovation, internal communications and corporate communications/affairs initiatives through the use of various media outlets in collaboration with a marketing team.

The Public Relations Specialist’s responsibilities shall include, but not limited to the following:

• Leading in the developing, implementing and measuring external and internal media-based communication plans.
• Develop and implement a marketing and communication plans that incorporate traditional and online marketing techniques to reach target audiences.
• Manage the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials.
• Manage day-to-day media relations/media requests for brand and corporate issues,
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Coordinate publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand.
• Develop advertising strategies, such as print ads or commercials, that promote products or services to a specific audience.
• Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.
• Develop an effective online presence for a brand through websites, blogs, social media channels, and other online platforms.
• Measure the success of marketing campaigns and all communications by analyzing product uptake, customer feedback, and any other factors that indicate whether objectives are met.&
• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
• Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant, and consistent with the EDF brand and overall corporate messaging and positions.
• Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.
• Serve as senior editor and provide communications content for Intranet.
• Any other duties as assigned from time to time.

Qualifications and core requisite competencies

• Bachelor’s Degree in Communications, Marketing, Journalism, Public Relations, or related field obtained from reputable institution of higher learning
• Masters degree in Marketing or Communications and/or Public relations will an added advantage
• 5 years experience working in Marketing or Public Relations units or departments in similar organisations.
• Ability to build and nurture relationships and networks relevant to the business.
• Excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
• Working knowledge of Microsoft Office, Prezi, PDF, MailChimp, Google Analytics, Linkedin, Twitter, Facebook, Adobe InDesign platform or Adobe CC, etc.
• Strong project management skills and results oriented.

Mode of application

Interested candidates should submit their applications clearly indicating the position together with detailed CV and names of three (3) traceable referees by close of business, Friday 7th April 2023 via email to [email protected]

All applications should be addressed to:

The Acting Managing Director

Export Development Fund Limited

First Floor, Public Service Pension Fund Building,

Presidential Way Drive

PO. Box 30063

LILONGWE 3.

Only shortlisted applicants shall be acknowledged and invited for interviews. EDF is an equal opportunity employer as such, women are encouraged to apply.